Grokking Google Base? Read Burnham and Pincus

Grokking Google Base? Read Burnham and Pincus: "Worth the time: I suspect that Google will soon announce a program whereby people can register their 'Base compliant' RSS feeds with Google base. Google will then poll these feeds regularly just like any other RSS reader.

Publishers can either create brand new Base-compliant feeds or with a bit of XSLT/XML Schema of their own they can just transpose their own content into a Base compliant feed. Indeed I wouldn't be surprised if there are several software programs available for download in a couple months that do just that. Soon, every publisher on the planet will be able to have a highly automated, highly structured feed directly into Google base.

Once the feed gets inside Google the fun is just beginning. Most commentators have been underwhelmed by Google Base because they don't see the big deal of Google Base entires showing up as part of free text search. What these commentators miss, is that Google isn't gathering all this structured data just so they can regurgitate it piece-meal via unstructured queries, they are gathering all this data so that they can build the world's largest XML database.

And Mark Pincus: google started with an amazing premise of doing no evil. i truly believe its founders want to help the world. my guess is that like many companies google will be a victim of its own success. like msft it wi"